Infographic: How eMarketer Created Its US Mobile Advertising Forecast
Given that eMarketer is cited often in the media about advertising spending, you might be curious: How does eMarketer create its forecasts? What’s the methodology? How do eMarketer’s estimates differ...
View ArticleeMarketer: UK Mobile Ad Spending to Near £1 Billion This Year
Mobile investments to rise by 90% in 2013 LONDON, UK (June 25, 2013)—Mobile advertising in the UK is expected to touch almost £1 billion ($1.6 billion) in 2013, up 90% [...]
View ArticleeMarketer: Mobile Devices to Boost US Holiday Ecommerce Sales Growth
Mcommerce to increase its share of total ecommerce retail sales NEW YORK, NY (September 5, 2013)—Mobile devices account for a rapidly growing share of US retail ecommerce sales, and are [...]
View ArticleeMarketer in Review – Key 2013 Trends, Coverage Areas and Platform Growth
It’s been a fantastic year so far at eMarketer. As we enter the fourth quarter and continue planning for next year, I thought it might be good to review some [...]
View ArticleeMarketer and Starcom MediaVest Group Release Report on the State of Global...
SEPTEMBER 25, 2013—Today eMarketer, in collaboration with Starcom MediaVest Group (SMG), released its annual Global Media Intelligence (GMI) Report on media usage and spending trends worldwide,...
View ArticleeMarketer President Elected to Ad Council Board of Directors
NEW YORK (October 28, 2013) — eMarketer president Lisa Church was elected to the Board of Directors for the Ad Council, a non-profit organization and the largest producer of national [...]
View ArticleTime Spent with Mobile Surpasses Desktop: How eMarketer Developed Its...
eMarketer employs a complex analytical process to develop its industry standard benchmarks and forecasts. The basic idea is that we study many relevant studies about a topic, and provide our [...]
View ArticleBetter Research on Retail: eMarketer Acquires Rights to the Chain Store...
NEW YORK, NY (January 6, 2013) We’re pleased to announce that we’ve acquired the rights to the Chain Store Productivity Guide. We’re also excited that Josh Ramer, its creator, has [...]
View ArticleIntroducing eMarketer Retail, Powerful Intelligence on Major US Retailers
Today we’re excited to launch eMarketer Retail, a new platform containing powerful benchmarks and indicators about major US retailers and store brands. Companies across many sectors—including retail,...
View ArticleeMarketer in Review – Key 2014 Trends, Coverage Areas and Platform Growth
It’s been a year of unprecedented growth at eMarketer. As we head into the fourth quarter, let’s review some of the widespread improvements and additions to our research coverage, platform [...]
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