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eMarketer: Proximity Mobile Payments Set to Explode in US

eMarketer forecasts that proximity mobile payments—including any technologies that allow mobile users to pay for goods and services at the point of purchase with their phones—will increase greatly in...

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eMarketer: Consumers Spending More Time with Mobile as Growth Slows for Time...

NEW YORK, NY (October 22, 2012)—The shift to mobile is on. According to new estimates by eMarketer, time spent using mobile devices for activities such as internet and app use, [...]

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eMarketer: Unexpected Growth from Facebook, Google Lead to Significant Uptick...

“Native” display ad formats, search propel faster-than-expected growth NEW YORK, NY (December 17, 2012)—US mobile ad spending is growing more quickly than previously expected, due in large part to the...

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eMarketer Cuts Forecast for Global Ad Spending Amid Economic Fears

Analysis of information from more than 500 data sets on global ad spending suggests slowdown, though some markets remain at healthy spending levels NEW YORK (December 28, 2012)—Global ad spending [...]

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eMarketer: A Quarter of US Households Now Have a TV Connected to the Internet

Analysis of data sets from multiple research firms and other sources suggests 25% growth in adoption in 2012 NEW YORK, NY (January 3, 2013)—Nearly a quarter of all US households [...]

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eMarketer: UK Tops World in Mobile Ad Spending per User

FOR IMMEDIATE RELEASE US comes in third for mobile ad spending per user, says eMarketer analysis of information from more than 500 data sets on global ad spending NEW YORK, [...]

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eMarketer Sees Record Growth in Companies Demanding Companywide Information...

NEW YORK, NY (January 7, 2013)—The number of companies that have signed agreements to provide eMarketer corporate subscription seats companywide has grown at record pace in 2012 as more businesses [...]

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eMarketer: Tablets, Smartphones Drive Mobile Commerce to Record Heights

NEW YORK, NY (January 9, 2013)—Maybe 2012 was the year of mobile after all. US retail mcommerce sales shot up 81% to nearly $25 billion last year, propelled by rapid [...]

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eMarketer to Rapidly Expand UK Coverage

Company adds new researchers, analysts after opening UK subsidiary NEW YORK, NY (January 11, 2013) — After opening a London subsidiary last year, eMarketer today announced plans for a significant [...]

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Introducing eMarketer for iPad.

Today we’re announcing a new iPad app which gives corporate subscribers fast and easy access to the latest eMarketer reports. It’s the newest part of our corporate subscription platform, which [...]

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Report: More Buyers Join Brazil’s Robust Ecommerce Market

NEW YORK, NY (March 13, 2013)—Brazil’s ecommerce market has grown by double digits for the past couple of years, and double-digit expansion is expected to continue through 2014, according to [...]

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Report: CPG Brands Bridge the Gap Between Ecommerce Shoppers and Buyers

NEW YORK, NY (March 20, 2013)—The US CPG category already sees a good deal of shopper research happening online. However, converting these shoppers into buyers has proved trickier. A new [...]

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New Figures: How Digital Behavior Differs Among Millennials, Gen Xers and...

NEW YORK, NY (March 21, 2013)—Internet usage, and many online activities, have reached or are close to a saturation point in the mature US market—and that goes for usage among [...]

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eMarketer: Twitter Forecast Up After Strong Mobile Showing

NEW YORK, NY (March 28, 2013)—eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenues [...]

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eMarketer: Advertising Spending on Yahoo! Is Back in Black

NEW YORK, NY (March 29, 2013)—eMarketer’s latest forecast for US online ad spending raises expectations for Yahoo! for the first time in more than a year, as signals suggest advertisers [...]

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eMarketer: Google, Facebook Continue to Lead in Digital Display Revenues

NEW YORK, NY (March 29, 2013)—US digital display ad spending will continue its robust growth this year after reaching nearly $15 billion in revenues in 2012, eMarketer predicts. And fast-growing [...]

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Report: Digital TV, Movie Streaming Reaches a Tipping Point

NEW YORK, NY (April 2, 2013)—The US digital TV and movie streaming audience is growing even faster than anticipated, according to a new eMarketer report. As the audience grows, content [...]

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New eMarketer Figures: TV Advertising Keeps Growing as Mobile Boosts Digital...

Mobile video ad growth outpaces desktop, while digital video outpaces TV NEW YORK, NY (April 3, 2013)—eMarketer’s latest ad spending forecast projects continued, if moderate, growth for US TV ad [...]

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eMarketer Issues New Estimates on US Mobile Advertising Spending

Facebook to See Three in 10 Mobile Display Dollars This Year Mobile ad spending in the US is set to rise to $7.29 billion in 2013. Google will take home [...]

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eMarketer: RTB Ad Spend Continues Robust Growth

NEW YORK, NY (April 19, 2013)—eMarketer estimates real-time bidding display ad spending will grow by 73% this year in the US, to account for nearly one in five digital display [...]

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